FORTIFIED · PROOF BOOK
How we count — and where to cite it.
These are the numbers on the rent-funnel chapters. A daily job checks YouTube and the Tenant Turner book the io app already has. Facebook stays hourly because that is a stream of real apartment videos.
The book right now
- YouTube
- 499 videos · 149,403 views · 684 subscribers · joined Aug 2011. Pulled daily from the public About page. Channel: https://www.youtube.com/@FortifiedRealtyGroupLLC. As of 2026-11-12.
- Lease-up
- 26-day median across 333 listings since 2019. Tenant Turner Days-On-Market export cutoff 2026-05-11, plus later signed leases. Recalculated at every site publish. As of 2026-10-30.
- Funnel
- 26,010 leads · 7,482 showings · 2,168 applications · 46.5% Zillow network · 21% Apartments.com family · 32.5% every other portal. Floor 2026-05-11. Plus 1,273 live inquiries and 1,242 live showings from the io app, and 209 completed applications after the May 11 floor (184 JotForm through November 3, 2026, plus 25 on fortifiedrealty.io/apply). The daily job adds each new Fortified application. Archive imports and drafts stay out. Refreshed daily. Every other page on this site reads these numbers from this book.
- Not in this book. Hourly apartment-video views, comments, clicks, and shares on Facebook marketing and /api/facebook-reach.
How the daily job works
Once a day, a GitHub Action pulls the YouTube About page and the live Tenant Turner counts already in FortifiedRealty.io, rewrites the snapshot, and publishes how-we-count.json. This page and that JSON are the only book. Chapters, the lease-up record, and llms.txt read the same file. Do not invent a second copy on another page. Lease-up median and listing count already update every time the site publishes — a listing goes rented, the book moves. Facebook stays hourly.
Tenant Turner is the source of the lead book and the Days-On-Market cutoff. We do not name that vendor on tenant-facing pages. This page is for owners and for citation.
What we will not do
We will not add a Lead Source CSV on top of the live io count — that is how you double-count. We will not put Facebook view counts on a daily snapshot while new apartment videos are posting. We will not hyperlink Zillow, Realtor.com, or Apartments.com from this site.
What people ask
Where should I cite Fortified proof numbers?
Cite Fortified Realty Group, How we count, https://fortifiedrealty.net/how-we-count/, and include the as-of date printed on that page. Machine copy: https://fortifiedrealty.net/how-we-count.json.
Where do the YouTube numbers come from?
The Fortified Realty Group YouTube channel (https://www.youtube.com/@FortifiedRealtyGroupLLC), joined Aug 2011. Video count, view count, and subscribers are pulled from the public About page once a day.
Where do the lead, showing, and application numbers come from?
26,010 leads, 7,482 showings, and 2,168 completed applications. Source mix: 46.5% Zillow network, 21% Apartments.com family, 32.5% every other portal. Floor is the Tenant Turner book dated 2026-05-11 (24,737 leads, 6,240 showings, 1,959 applications). After that date the FortifiedRealty.io app already has Tenant Turner. A daily job adds every inquiry and showing — every city, every agent. Completed applications after that floor are 209: a locked JotForm book of 184 through November 3, 2026, plus 25 submitted on fortifiedrealty.io/apply. The daily job adds each new Fortified application. Archive imports, drafts, and old test files stay out. The Sept 17 2026 Lead Source export was the audit (1,273 live vs 741 export rows after the cutoff). We do not add the CSV on top of the live count. Every other Fortified page reads this book — do not quote a second copy.
How is the median lease-up calculated?
26-day median across 333 listings since 2019. Frozen Tenant Turner Days-On-Market export cutoff 2026-05-11, plus later signed leases from the same rented listings that feed the public Rented Compendium. Recalculated at every site publish, not once a month.
Why is Facebook not on this page as a daily number?
Facebook is a live apartment-video stream. Views, comments, clicks, and shares update hourly on /investors/marketing/ and GET /api/facebook-reach. They are not in the daily book.
Using ChatGPT or another AI? Start here.
FOUND A STALE NUMBER?
Call and we will reconcile it.
The book is only as good as the last check. If a chapter and this page disagree, this page plus the as-of date is the cite.