Last Updated June 11, 2026
Fortified Realty Group, LLC ("Fortified Realty," "we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, share, and protect the personal information of users of our website (fortifiedrealty.net), property owners, tenants, rental applicants, vendors, and other individuals who interact with our business.
We understand the importance of safeguarding your personal information and are dedicated to maintaining your trust through transparent practices. This policy outlines our commitment to respecting your privacy while providing exceptional property management and real estate services.
Information We Collect
Personal Information
We may collect the following types of personal information:
Identity Information: Name, date of birth, social security number, driver's license or other government-issued identification.
Communication Records: Records of communications between you and our team, including emails, phone calls, text messages, and in-person interactions.
Information Collected Automatically
When you visit our website, we may automatically collect certain information about your device and usage patterns, including:
Device Information: IP address, browser type, operating system, and device identifiers.
Usage Data: Pages visited, links clicked, time spent on pages, referring website addresses, and other browsing behaviors.
Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, gather usage information, and enable certain site features. You can control cookies through your browser settings.
Information from Third Parties
We may obtain information about you from third parties, including:
Credit reporting agencies for credit checks and background screenings
References provided by you, including previous landlords and employers
Public records and databases
Partner companies and service providers
HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
Essential Business Operations
Processing rental applications and lease agreements
Managing tenant relations and property maintenance
Collecting and processing rent and other payments
Verifying identity and conducting background checks
Communicating about property-related matters
Fulfilling our contractual obligations to property owners and tenants
Responding to inquiries and service requests
Business Development and Improvement
Improving our website functionality and user experience
Developing and enhancing our services
Analyzing usage patterns and trends
Measuring the effectiveness of our marketing efforts
Training our staff and improving customer service
Legal and Compliance Purposes
Complying with legal requirements, such as tax reporting obligations
Enforcing our terms, conditions, and policies
Protecting against fraudulent, unauthorized, or illegal activity
Establishing, exercising, or defending legal claims
Conducting business audits and verification procedures
DISCLOSURE OF YOUR INFORMATION
We may share your personal information with the following categories of recipients:
Service Providers
We may share your information with trusted third-party service providers who perform services on our behalf, such as:
Property maintenance and repair contractors
Background and credit check services
Payment processing services
Cloud storage and IT service providers
Marketing and communication platforms
These service providers are contractually obligated to use your information only for the purposes of providing services to us and in accordance with this Privacy Policy.
Property Owners
If you are a tenant or rental applicant, we may share relevant information with the property owner whose property you are renting or applying to rent. This information is shared only as necessary to manage the property and rental relationship.
Business Partners
We may share information with business partners, such as real estate brokers, agents, and property management companies with whom we collaborate to provide services.
Legal Requirements
We may disclose information when we believe disclosure is necessary to:
Comply with applicable laws, regulations, legal processes, or governmental requests
Enforce our Terms of Service and other agreements
Protect our rights, property, safety, or security, or that of our users or others
Detect, prevent, or address fraud, security, or technical issues
Business Transfers
If Fortified Realty is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, information we collect may be transferred to another company as part of that transaction.
DATA SECURITY
We implement appropriate technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, use, and modification. While we strive to protect your information, no security measures are perfect or impenetrable, and we cannot guarantee the absolute security of your information.
Security measures we employ include:
Encryption of sensitive information
Secure access controls to our systems and databases
Regular security assessments and monitoring
Staff training on privacy and security practices
Physical security measures at our facilities
DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention period depends on the nature of the information and the purpose for which it was collected.
When determining retention periods, we consider:
Legal and regulatory requirements
Contractual obligations
The purpose for which the information was collected
Our legitimate business interests
Industry standards and best practices
Analytics, Cookies, and Tracking Technologies
fortifiedrealty.net uses Google Analytics 4 (GA4), deployed through Google Tag Manager, to understand how visitors find and use our website. These tools collect information such as your IP address (truncated/anonymized by Google), pages viewed, time on page, referring website, device and browser type, and the search terms or links that brought you here. We use this data only in aggregate to improve our rental listings, property-management pages, and the South Coast Massachusetts content we publish for renters, owners, and investors. We do not sell this data, and we do not use it to identify you personally.
Google processes this information as a data processor on our behalf; you can review Google’s practices in the Google Privacy Policy, and you can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on. You can also block or delete cookies through your browser settings at any time, though some site features may not function as intended if you do. We honor browser-level Global Privacy Control (GPC) signals where applicable.
YOUR PRIVACY RIGHTS
Depending on your location, you may have certain rights regarding your personal information. These may include:
Right to Access: You may request access to the personal information we hold about you.
Right to Correction: You may request that we correct inaccurate or incomplete information.
Right to Deletion: In certain circumstances, you may request that we delete your personal information.
Right to Restriction: You may request that we restrict the processing of your personal information.
Right to Data Portability: You may request that we provide your personal information in a structured, commonly used, and machine-readable format for your own purposes.
Right to Object: You may object to our processing of your personal information in certain circumstances.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time.
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request in accordance with applicable laws and regulations.
CHILDREN'S PRIVACY
Our website and services are directed to adults and are not intended for children under the age of 13. In accordance with the federal Children’s Online Privacy Protection Act (COPPA), 15 U.S.C. §§ 6501–6506, and its implementing rule at 16 CFR Part 312, we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will delete that information promptly. Parents or guardians who believe their child has provided us personal information may contact us through our contact form. For more on these protections, see the Federal Trade Commission’s Children’s Privacy guidance.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. We will notify you of any material changes by posting the updated Privacy Policy on our website with a new effective date. We encourage you to review the Privacy Policy periodically to stay informed about our privacy practices.
THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party websites or services, and we are not responsible for the privacy practices of such third parties. We encourage you to review the privacy policies of any third-party websites or services you visit.
CALIFORNIA PRIVACY RIGHTS
California residents may have additional privacy rights under California law, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). For more information about these rights and how to exercise them, please contact us using the information provided below.
MASSACHUSETTS PRIVACY INFORMATION
As a Massachusetts-based company, we comply with applicable Massachusetts laws regarding data privacy and security, including the Massachusetts Data Security Regulations (201 CMR 17.00). These regulations require businesses that own, license, store, or maintain personal information about Massachusetts residents to develop, implement, and maintain a comprehensive information security program.
CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices — including a request to access, correct, or delete your personal information — please reach out using the details below:
Fortified Realty Group, LLC
1 N Main St
Fall River, MA 02720
Phone: (508) 671-7228
Online: Send us a message through our contact form
Submitting a request through our contact form is the fastest way to reach the Fortified Realty Group team about a privacy matter.
