Most managers won't tell you their median days-on-market. We will — 26 days, list to signed lease, across 327 units since 2019. Less than a month, every time, on average. That count grows each time a unit rents.
Inside 24 hours of listing a unit, we have somebody who wants it. We could close that lease the same week. But here's the part most owners learn the hard way: the first person who says yes is rarely the person you want signing a 12-month lease on your asset.
Every Fortified listing generates an average of ~79 traceable leads (24,737 ÷ 312), ~20 booked showings (~6,240 ÷ 312), and ~6 completed applications (1,959 ÷ 312). Those averages are the May 2026 funnel book. We work all of them. We run all of them through the Fortified screening process. We keep moving until we find an applicant who actually clears the bar — not just one who's first in line.
That 26-day median is fast and thorough — not fast and reckless. A faster median would mean we're sending you the first warm body that booked a tour. A slower median would mean we're either underexposed or undisciplined. 26 days is the sweet spot: enough cycles of the funnel to weigh real applicants against each other, fast enough to keep your unit producing rent. We'd rather take an extra week if the file isn't right than rush a tenant who won't pay on time, take care of the unit, or sign a renewal. The math on a bad tenant — even one bad month of rent, one eviction, one property-damage claim — dwarfs the cost of being patient up front.
If your unit has been on the market longer than 26 days, that's the conversation we want to have. Usually it's the rent, the photos, the floor plan, or a feature the market is telling us to address — not the marketing.
And here's the part owners don't expect: by the time we get to lease number 327, our pipeline is full of qualified renters we've already screened on other units. When somebody clears the Fortified screening process but the unit they applied to goes to another applicant, they don't disappear. They stay on the list. Your unit becomes their next show. We don't run a "secret list" — we run every applicant the same way — but the math of having ~79 qualified leads working at any given time means a brand-new listing can land a tenant fast simply because the right person was already standing by.
The final decision always rests with you, the landlord. No matter how strong an applicant looks to us — or how weak — you are the owner of record and the final say is yours. Our job is to bring you a documented, defensible recommendation. Your job is to sign the lease or not.
The conversation-ender
Ask any other South Coast PM what their median fill time is.
We checked — publicly, across every property management company in Fall River, Somerset, Swansea, Westport, Fairhaven, Dartmouth, New Bedford, Dighton, Taunton, and Brockton. Zero of them publish their portfolio's median days-on-market. Not one. Some publish city-wide market data they pulled off a public report. None publish their own fill time. We will. 26 days, 327 listings, since 2019. If a competitor won't show you their number, that's the number.
